Absinthe | Uncovering the Drink's Greatest Myths

Absinthe was the drink of choice for the literary stars of 19th century Paris. Picasso, Hemmingway, Wilde, and Van Gogh were known to sip on the green spirit as they thought in cafés, painted in their lofts, and discussed issues of the times. As potent as the alcohol was, it was a tool for creative expression, and drinking the "Green Fairy" was socially acceptable.

Absinthe Doesn't Make You Hallucinate

But like most good things in life, absinthe was abused, and after too many people got drunk off it, it was banned across the globe. Many blame the drink's effects on Wormwood, the herb that supposedly gives the drink its psychoactive effect, but recent studies have proven this assumption to be wrong. Regardless, Absinthe has since gotten a bad rep, and people shy away from it out of fear for losing their minds.

Now after 100 years of prohibition, absinthe is being legalized across the globe. In fact, it's been legal in the U.S. since 2011- and yes, it is REAL Absinthe. It contains the same amount of wormwood that was in the 19th and early 20th century bottles, and it has the same, black licorice flavor. As people become aware of the truths behind the spirit, and the unique methods for preparing and consuming the drink, it will be likely to find its place in the booming spirits market.

Reinventing Absinthe

In looking at the current alcohol industry, we're seeing a huge shift in consumer preferences. Drinkers are looking for craft beer, flavored vodka, and bitter infused cocktails. Essentially, they're looking for different flavor combinations and new experiences, and Absinthe can fit these wants. And not only does absinthe offer a unique taste for drinkers, it brings with it an exciting and historical culture that makes it attractive for beverage connoisseurs.

Absinthe has the potential to reach a new market of alcohol drinkers- especially millennials looking for something different- and it's already seeing a exponential growth and sales abroad. According to Business Insider, a French absinthe distiller has increased output from 7,200 litres to 30,000 liters in the past 15 years- a substantial boom that may begin to take rood in the U.S.

Right now you can find absinthe in specialty stores such as Total Wine, but the options are limited. Normal grocers don't sell any of it, and while the cheapest bottle might cost you $25, the average runs about $60. It's no problem that the market can't solve, demand just needs to be there. And as millennials continue to explore their drink options and experiment with new flavors, absinthe may be the next thing to get big.

You can check out some more history of absinthe and ways of drinking it in the latest Munchies video:

Searching for Value

Classrooms are rife with history, ideas, experiments, knowledge, and, yes, fun. We learn something new literally everyday when in school – that’s kind of the point. With the right attitude, education encourages us to become smarter and bolder, to grow empathetic and compassionate, to broaden our horizons, and to dig deeper. We can probe the minds of those wiser than us and build lasting relationships with mentors, role models, and peers. And while technology is pushing the boundaries of education further and further, the atmosphere of a classroom is forever unmatchable. 

Yet there’s a flip side to this coin. With an indifferent attitude, the classroom can be nothing less than a waste of time and an early morning disturbance. Particularly with classes irrelevant to our interests, we often take an apathetic stance – pass the tests, pass the class, and be done with it. This attitude wastes money, time, and potential - all which carry immense personal value. 

Think to the last time you did something you didn’t want to. Whatever it was, you probably did it anyways – that’s just a part of life. Maybe it was cleaning up the house after a night of partying, or studying for the SAT, GRE, or whatever ABC you needed to get into your dream school. Perhaps that math class wasn’t pertinent to your aspirations of becoming a lawyer, but it was still necessary to graduate – some things aren’t going to change. 

What can be changed, however, are the attitudes and perceptions toward those undesirable situations. You might take that class only because you have to, but you may as well gain something valuable from it. 

Changing perceptions

Choosing the right course load isn’t easy, especially for undergraduates. Statistics show that around 75% of students change their major throughout their college career, while most students at public universities are taking longer than four years to graduate. As tuition costs continue to rise, this deepens the onus of taking unnecessary classes, such as general education courses, while simultaneously altering attitudes and perceptions toward them. If a class is irrelevant, then why take it? If it simply must be taken, then why pay attention?

As humans we’re gifted with the power of choice, and how we choose to perceive our circumstances dictates the value we gain. We can choose to search for value where we’d least expect it, using our educational opportunities to explore and push the boundaries outside of our current interests. We can choose to keep an open mind and broaden our perspectives, as college is intended to do, and take advantage of the unique scholarly environment – never again will we live through such an experience.

Yet this is much easier said than done. In a world where our attention is constantly demanded, and 10-second portions of satisfaction are so easily accessible, it can be difficult to find value in those undesirable situations.   

Easily entertained, effortlessly distracted

Technology has pushed us to crave constant stimulation; we yearn to be entertained yet we’re easily distracted. A teacher that fails to captivate a class loses its attention to Instagram or Facebook, to Snapchat or Bejeweled.

It’s tempting to leave reality and lose one's way in the digital city. It's even more tempting when we lack sustainable, real world stimulation.

Like most students, I've experienced this numerous times before. As an avid enthusiast of philosophy, literature, sociology, and pretty much every other liberal arts subject around, I tend to sift through a frenzy of random Wikipedia tabs during classes involving angles, statistics, numbers (some not even real), and formulas. I found those concepts to be boring – I found those concepts to be useless. 

Yet there’s something to be said about general education classes. These courses are intended to do exactly what they suggest – provide a well-rounded foundation and an introduction to a variety of broad, general subjects. You’re not expected to excel in each subject, or remember everything from the course – you’re simply pushed to be conversant enough to understand the value in a real world context. And who knows - the class may be more interesting than expected. 

Sure, maybe you don’t need to prove those two triangles are congruent to be a successful lawyer. And you probably don’t need to understand the nuances of microeconomic supply and demand to successfully run a business. But this doesn’t render your geometry and economics classes useless. Maybe learning proofs can improve your ability to systematically check your logic in providing irrefutable evidence. And understanding how humans interact on a day-to-day basis may strengthen your understanding of how employees act and react in a business setting. The opportunities are endless. 

Wherever you go, there you are

Whatever it is, everything in life carries some sort of meaning. What we do, who we meet, where we go – it all has an impact on our perception of the world around us. Positive experiences certainly generate positive value – why else would we do them? Yet when it’s reversed, when it’s something that we don’t necessarily want to do, we frequently fail to find value. More often that not, we fail to even look.

These thoughts aren’t meant to be didactic – they’re meant to be reinforcing. It’s easy to lose oneself in a world of constant stimulation and positive feedback. With the hustle and bustle of everyday life, wasting time can be a serious drawback. But there are things in this life we can’t control, and it’s something that must be accepted. Whether it’s taking a boring class or waking up early, there’s always something positive to be attained. There’s no point in avoiding the unpleasant realities of the present - they're simply unavoidable. Wherever you go, there you are. 

this article was originally posted on 7/6

by Lawrence Doppelt

Images via Unsplash

'I Am' Documentary Explores Human Connections

When Tom Shadyac - director of Ace Ventura, Bruce All Mighty, Nutty Professor - suffered a life altering fall, he gan to view the world in a different light. A change in perspective prompted him to create a film that explored human nature, spirituality, and the forces that bring us together. 

'I Am' is a thought provoking, yet playful documentary that urges us to think beyond the physical realm. In it, Tom sits down with some of the brightest philosophers, scientists, academics, and business professionals around, and gets insight into the latest knowledge on the collective human spirit. 

'I Am' is a refreshing look at how sympathy, spiritualism, and positivity can be embraced in the modern world- I highly encourage the curious to put aside 1.25 hours to enjoy the work. It's FREE to watch on Netflix.

From the film:

We're dealing with a fabric of reality in which you can imagine that the threads are not like ordinary pieces of string, they're some kind of non-local stuff that spreads out everywhere in space in time. Which means that everything that we know is resting upon a structure in which everything is actually connected- all the time. So there is no separation, fundamentally.

What's wrong with our world, and what can we do about it? Join filmmaker Tom Shadyac on an unforgettable journey to answer those questions in the documentary I Am, which makes its network debut on "Super Soul Sunday" January 1, 2012, from 8 to 11 a.m. ET/PT.