Alvin Toffler (born October 4, 1928) is an American writer and futurist, known for his works discussing the digital revolution,communication revolution and technological singularity.

For the purposes of our own platform, we'd like to highlight one of his quotes – to shed light on the impacts technology has on the way we communicate, operate business, and gather knowledge. The knowledge we're gathering includes information data, but qualitative values as well.

"Today we are living through one of those exclamation points in history when the entire structure of human knowledge is once again trembling with change as old barriers fall. We are not just accumulating more ‘facts’ — whatever they may be. Just as we are now restructuring companies and whole economies, we are totally reorganizing the production and distribution of knowledge and the symbols used to communicate it.

Not all this new knowledge is factual or even explicit. Much knowledge, as the term is used here, is unspoken, consisting of assumptions piled atop assumptions, of fragmentary models, of unnoticed analogies, and it includes not simply logical and seemingly unemotional information data, but values, the products of passion and emotion, not to mention imagination and intuition."